What to post on each social media platform: Your guide to content success

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Posting the same content everywhere is an outdated strategy.

What works on Instagram might fall flat on LinkedIn. That viral TikTok trend? It could feel completely out of place on X (formerly Twitter).

Each platform has a unique audience, with distinct behaviors and preferences. And that’s just the tip of the iceberg. There are also different content types and algorithms to navigate.

To make the most of each platform, you need to tailor your content. Doing so is the only way to stand out from the competition and drive actual engagement and conversions.

In this post, we’ll show you exactly what to post on each social platform. We’ll also share tips on creating engaging content and how to use data to improve your strategy.

Should you tailor your content for each social media platform?
Absolutely! Optimizing content for each platform can get you significantly ukraine mobile database better results.

People use social media platforms for different purposes. Matching their intent and expectations can help you drive more engagement on your posts.

For example, Sprout Social’s research shows 60% of social media users rely on Instagram and Facebook for product discovery.

So while showing off your products can get you results on the Meta-owned platforms, posting a lot of promotional content might not be ideal on X (Twitter).

Download the report

But does that mean you need to create unique content every single time? Not at all.

Sometimes, cross-posting on multiple platforms can work like a charm.