15 social media tips for your business

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It’s important to have a dedicated team to handle key social media tasks relevant to each department. You may set up a team that handles all things social media. Alternatively, you may embed social media experts into various internal teams. The exact social media team structure depends on what works for your business.


1. Be original
Nothing beats originality if you want to stand out on social media. Yes, jumping in on trends and recreating popular memes are a quick way to drive engagement. And we’re not telling you to abandon that approach altogether either. However, you need a publishing strategy that’s unique to your business.

In fact, our 2024 Content Benchmarks Report found that original content is turkey mobile database what makes a brand memorable on social. Come up with unique and creative ways to get your message across.

2. Show your product/service in action
So what original content can you create for social media?

Our 2024 Social Media Content Strategy Report found some interesting answers. Original content that shows your product or service in action is the biggest factor that compels consumers to buy.

Keep your content equally informative and entertaining. According to the report, 66% of social users find that edutainment is the most engaging type of brand content. We recommend creating original videos showing what your product is capable of. Demos, how-tos, walkthroughs and tests are just great ideas of how you can apply edutainment in your next social media posts.