Repurpose content across platforms that support similar video formats

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When you put so much effort into creating quality video content, you want to make sure as many pairs of eyes as possible see it. Why not take advantage of repurposing your video content across channels?

Your audience and thus, your brand, may have a preferred social channel. It makes sense to approach your video content with that network top of mind. Yet, your audience on your other accounts will likely enjoy a well-made video, too.

Video lengths and types can vary by network, but the good news is, feature thailand mobile database and length parity are getting closer. YouTube recently increased the maximum length for YouTube Shorts to 3 minutes, making it easier than ever to repurpose your videos from other platforms.

Reels, TikTok‌ and YouTube Shorts all use a vertical 9×16 video style, meaning you won’t need to crop or extensively edit a video to repurpose it. As long as you keep the maximum length in mind, there’s no downside to reposting your carefully made Instagram Reel onto YouTube and TikTok. You may even reach some members of your audience who didn’t catch it in its original form, or find new customers along the way.