Cost of launching on a new social channel and creating content

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While a basic social media management program can cost anywhere between $500–$5,000 per month, a comprehensive program is roughly $5,000 per month. Additional social media marketing costs related to content creation, advertising campaigns and social media management software may include:

Content creation: $8,000 per month (Nano-influencers charge between $40 to south africa mobile database $150 per post; micro-influencers charge anywhere from $80 to $350; while mid-tier influencer rates are around $350)
Social advertising: $6,000 per month
Platform management: $5,000 per month
Bringing your total to $19,000 per month.

Here’s a breakdown of how we calculated this figure.


Although launching on a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month.

The estimated social media management pricing depends on factors like talent sourcing (in-house talent vs. outsourced) and third-party tools. For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation too.

Here are the average rates for both:

Social Media Specialist salary: $4,700 per month
Social Media Manager freelance rate: $20–150 per hour, based on experience
Creator compensation: $25–$500 per post or video, based on the platform and influencer type.