Is organic social media growth still possible?

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Organic content is a space for community and building authentic relationships with audiences. While ads and paid social media are meant to raise awareness or increase sales.

Organic content focuses on long-term sustainability and trust-building instead of short-term gains. An organic post may not drive a customer to make a purchase immediately, but it can encourage them to continue coming back to your content in the future.


Many marketers fear organic social media is becoming obsolete, largely due to ever-changing algorithms that prioritize paid content.

On Reddit, marketing-focused subreddits are filled with frustration around senegal mobile database low interactions and impressions, even for brand accounts with 10,000+ followers. Some worry success in organic growth is being tainted by buying followers or engaging with bots.

A post on r/SocialMediaMarketing discussing whether or not organic social media growth is dead.

Yet, many seasoned social marketers believe organic growth is still achievable, albeit challenging.

The key? Consistency. Growing a social media account organically takes time and dedication. Those that continue pushing ahead and making adjustments as they go are seeing the rewards in terms of community building.

Brand loyalty isn’t built overnight—it stems from great products, strong customer service, authentic values and sustained engagement. Organic social media is the key ingredient in bringing all of those pieces together.