How to find out if PMax campaigns are right for you?

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The right decision to run a Performance Max campaign depends on three things: budget, existing campaigns, and creativity.

What is your budget?
All advertising channels have different auction prices. Depending on your budget, you may or may not be able to rely on a channel that would serve you well. In general, your budgets should allow iran phone number data for at least one qualified lead or sale per day . If your budget can't support enough clicks to drive that, you have the following options:

Increase your budget to get enough clicks per day.
Adjust your targets/keywords so that you don't enter expensive auctions.
Leave the channel and go to another one.
For limited budgets, visually-oriented placements like display and video are typically cheaper than SERP (search engine results page) placements. With PMax, smaller budgets can get advantageous placements that would otherwise be unattainable.
Larger budgets can also succeed with PMax, but PMax can become a bit of a black box for budget allocation and you may have to pause other channels as well.

How are your other channels doing?
All Google Ads channels can reinforce each other. Paid search can only drive transactional traffic if your potential customers know to search for what you offer. Brand sentiment alone can’t drive sales if your beloved followers can’t find you. Investing in PMax will give you coverage, but it also means abandoning existing campaigns.