Jo Boundy, CMO, Commonwealth Bank

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Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, “What if I told you brands are getting advertising all wrong?…We need to stop interrupting and start being the entertainment.”

A LinkedIn post from Jo Bundy about her keynote at SXSW Sydney

That bodes well for the approach Commonwealth Bank takes to entertainment philippines mobile database and edutainment content. The multinational bank is well-known for its sports marketing tactics on social and IRL—including sponsoring Australia’s women’s football team, the Matildas, and the 2023 FIFA Women’s World Cup.

A Commonwealth Bank LinkedIn post about their partnership with a Matildas athlete

In fact, the media has recognized CommBank, as they’re affectionately known, for being the best integrated advertisers in Australia. With Boundy’s direction, the company has become intertwined with sport and women’s football in a way no other brand ever has. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

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