There is nothing more wrong than a statement like that. In digital, the investment (in training, in technology, in optimization, in advertising, etc. etc.) necessary to obtain a sustainable return on investment is growing. On the other hand, it is monitorable and therefore scalable, for example by eliminating bottlenecks and enhancing what is working at that moment. Certainly, those who want to invest in online sales models cannot ignore including an important and relevant item in the advertising area in their investment budget. Whether on the most popular social networks ( Facebook and Instagram ) or those that stimulate even more conscious demand (such as Pinterest or Linkedin ) or that reward visibility and brand performance (such as YouTube or Vimeo and the Google circuit in general), your marketing plan cannot fail to include an investment in this sense.
Advertising which today is enriched with many opportunities india telegram data for companies thanks also to innovative systems of native advertising or addressable TV or even those offered by vertical platforms for design such as Houzz or Homify . Let's not hide behind a finger. Not investing in advertising is equivalent to disappearing because they are "not rewarded" by the platforms and overwhelmed by the competition (real and perceived) which, in the meantime, increases its investment. The paid advertising strategy is complemented by that of social media marketing, increasingly oriented towards community management concepts to stimulate loyalty and branding logics.
Beyond the mere standardized editorial plan, which has been outdated for years. Yes, it's true. There are many changes that are evolving the eCommerce world (and digital if we want to broaden the discussion). This is why, the main advice is to never stop investing in knowledge and studying these changes to embrace them in the most sustainable way possible. people are in the driving seat and expect that companies can take them on a unique and personalized journey.