Too many marketers set up their campaigns incorrectly, which prevents them from actually testing the variables needed to quickly find winning ads or ad sets.
This means they are wasting time and money on ads that aren’t the best, which prevents them from reaching the optimization and scaling stages.
A lot of this has to do with how Facebook benin telegram data allocates your budget.(or Ad Set Budget Optimization) to test with one ad per ad set. If you use Advantage+ Budget (formerly CBO or Campaign Budget Optimization), Facebook will decide which ad sets get the budget, while you have to test them all equally.
Placing more than one ad per ad set does something similar. Facebook will take your untested ads and decide which ones will receive the budget, while all must receive the same budget to make the test viable.
Once you find your winning ads and audience, you can move on to other budgeting options, such as CBO or spend cap bidding, to continue scaling.
That was the advice from Ellie Bloyd , a local marketing and Facebook advertising expert who helps marketers create strategies and systems that drive growth. She’s a sought-after trainer and speaker, featured in Forbes, a member of the ClickFunnels Two Comma Club, and a regular on the Social Media Marketing Talk Show.