If you want to work well on local SEO today you have to change your perspective (as Google has already done for a while). To climb your city's SERPs, you need to start thinking in terms of entities, structured data , and the Google Knowledge Graph . Do you already have eyes popping out of your sockets and drops of cold sweat on your forehead? Don't worry, it's easier than it seems.
Now I'll explain everything to you, step by step. Let's belgium telegram data start! In this article: Local SEO and search entities How does Google classify entities? Entities and ranking factors for local SEO 1) Google My Business (GMB) 2) Reviews 3) On-page optimization 4) Local links 5) Behavioral signals 6) Mentions 7) SERP customization 8) Social signals Conclusions Local SEO and search entities Let's start with the first fundamental difference .
With local queries, Google does not classify separate website pages but looks specifically at local businesses. In other words, ranking is not based on pages, but on entities. But what the hell are entities? I talked about it at length in the article on the Google Knowledge Graph . To summarize it for you here, I'll use the words of Big G himself: An entity is a thing or concept that is singular, unique, well-defined and distinguishable.