One of the most relevant characteristics of social networks is that they are constantly evolving. Community managers and social media managers must update themselves practically every moment to stay up to date. However, experts in the field often make projections to accompany their digital marketing strategic plans .
What should you not do on social media?
To do an effective and efficient job, you must avoid negative practices such as starting to have activity on 2.0 platforms without having a consistent and clear strategy. Your social media plan should not include options such as buying fake followers or likes, oversaturating the public with too many posts, being self-centered and not georgia b2b list stopping to talk about the brand directly or using each and every one of the networks regardless of the nature of the company you intend to market.
Best practices in social media
Contrary to the previous point, gurus in this field recommend taking into account the following aspects:
Generate contests and promotions on Facebook, Twitter, Instagram and other social networks.
Use trending topics for the benefit and organic growth of the brand. It is always a good idea to get involved in current trends.
Avoid asking the public to share your posts for a reward. Spamming is prohibited.
Generate attractive and personalized promotions for each platform.
Take advantage of contests and offers to obtain original content and user feedback. For example, photographs.
Branding on Social Media
Social media is the perfect space to position a brand . The Internet has become a natural medium for you to convey your company's identity. It is important that you are honest and maintain a direct and personalized relationship with your clients and potential clients. In addition, it is mandatory that you get feedback from their comments, opinions and any reviews they make of your products, services or your business itself. Another recommended practice is to look for influencers who are willing to support the growth of your brand.
Share your content better
While it is important to take advantage of trends, rely on an editorial calendar of important dates and events in the sector. Content is king when it comes to positioning , so it is essential that you offer quality original content that talks about both your brand and relevant information for your audience. It is advisable to promote interaction through trivia, surveys or simple games.