Therefore, it may be advisable to create

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Segmentation by ROAS is very important, especially when different product categories in your store or your client’s store have different target ROAS. In this case, it makes sense to separate companies based on these parameters. This can be an important part of your strategy. You can also consider maintaining multiple companies in your account: one with a rigid ROAS for products that have a high ROI, and another more flexible one for products with a lower ROAS, but which are also important to your business.

Another interesting solution concerns the structure bosnia and herzegovina telegram data of companies. This can be relevant when dealing with inventory surpluses. Often, your clients may have a certain amount of inventory that they would like to sell, since the idle time of the goods is also an expense. a separate company for these surpluses, even if it does not have the highest ROAS. This company does not necessarily have to look like the most successful in the account in terms of ROAS, budget and high cost per click. But it solves an important task for the client - the sale of surplus goods. This can be useful for all e-businesses. Be sure to consider this approach, especially in large stores, where this problem can be particularly relevant. Of course, it is worth discussing this with the client. His point of view is also important.

Also, the separation by brand/non-brand can be an effective solution for projects with a limited budget and a strong brand. We already had practice using this approach and realized that running a regular Shopping for the entire assortment can be difficult. We tried to separate companies, where in one we excluded branded queries, and in the other we covered a wider range of queries. This approach made it possible to control the results separately for branded and non-brand queries.