Report Channels from UA in GA4

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Report Channels from UA in GA4
A fairly popular report among most marketers. The Channels report helped to understand from which channels users came to your website or mobile application. And a little lower, the Source/Channels report showed from which sources and channels users come. Similar reports help to understand how effective our actions are, provided that we did not forget to put UTM tags. Of course, this report is also in the fourth analytics.


Where the report was previously located: belgium telegram data Traffic Sources — All Traffic — Channels

Report Channels from UA in GA4

Where is it now: Reports — Traffic Sources — Traffic Acquisition

One of the biggest challenges of ecommerce is that simply having a quality product or service is not enough. You need to tell a potential buyer about it and make them choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site irrevocably. So how can you change this situation?

In this article, you will learn about widgets – a tool that will help you communicate with 100% of your site’s audience – both identified and anonymous users. The eSputnik omnichannel CDP team shared their experience with widgets, the secrets of this tool’s effectiveness, and the best use cases.

What are widgets and why are they needed?
Widgets are an additional element of the site that allows you to collect data, display information and engage the user in interaction. With this tool, you can both acquire new customers and retain existing ones. In addition, the flexible configuration of widgets helps achieve various goals. Let's analyze the main opportunities that a business that uses widgets receives.