What is a Look-alike audience and how does targeting for such groups work?
LAL is an abbreviation for Look-alike, which is translated from English as "similarity, resemblance". This is a targeting tool that is available on major advertising platforms. A manager or marketer selects the most valuable segment of the target audience for the business. Then neural networks will take the characteristics of this audience as an initial set of criteria for finding new users who may potentially be interested in your product. Various parameters are taken into account: gender, age, region, interests and behavioral characteristics.
How does it work?
This tool works according to a specific algorithm, common to all platforms:
Defining the source base. A look-alike audience is a segment of users kazakhstan mobile database with similar behavior, and it is important to collect the source group correctly.
Identifying common characteristics among users from the original group.
Comparison of all visitors to the resource according to the parameters established when determining common features.
Formation of a LAL audience from those who meet the specified parameters.
It is necessary to correctly define the source audience. To do this, you can upload your own user lists, anonymized data from the Top.mail.ru counter or tracker. Everything else is done by the neural network algorithms used by the advertising platforms. In addition, the system automatically updates the LAL and does this with a certain frequency, for example, once every 2-3 days, if an active advertising campaign is currently being conducted.