Who is hiring copywriters now?

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working at a copywriting agency like WordFactory and Textum;
volunteer work, for example, in a charity project;
free work for a friend for a review/recommendation.
The broad and comprehensive concepts of “customer” and “employer” do not in the least reflect who copywriters actually have to deal with both when receiving an order/employment and during further work. And these can be completely different categories of people, with different interests, different requirements for a specialist, different levels of competence in the field of copywriting and content marketing in general. Let's consider separately each of the main categories of people whom we are used to calling customers:

1. Business owners/managers
At first glance, this is the most desirable category afghanistan telegram data of customers. After all, they are the ones who make decisions. At the same time, in small and even medium-sized businesses, there is nothing strange when employees and performers are hired directly by the owner or manager himself. But is direct contact with such a customer always a guarantee of success for a specialist? Unfortunately, no. Because it is highly likely that the business owner/manager knows little or nothing at all about what he actually wants from a copywriter. As a result, there are long negotiations and a complete inability to set tasks for the specialist.

What are the possible solutions to the situation?

Involving another specialist, depending on the specifics of the project, this could be an SEO specialist, marketer, SMM specialist, or web developer.
Providing the customer with a brief - a form with questions for further development of the technical specifications.
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