These categories in the brief are arranged in the following logical sequence. In the introduction block, you can ask questions:
what product or service she plans to promote;
what properties does the product have, what is the history of its creation;
does the company have a website or pages on social networks (and ask for links to them);
who is the target audience for which the product is aimed.
It is imperative to ask for a detailed portrait of the malaysia mobile database target audience. Primary segmentation data - gender, age, place of residence - give too vague a picture. It is necessary to describe the lifestyle, interests, purchasing activity. Large companies often order target audience research, which also contains data on the average check amount, methods of interaction with the brand's website, etc. If such research has been conducted, the contractor must be given access to it.
In the task block, you need to ask:
what problems does the customer intend to solve with this project,
Is there a similar current project, and if so, what is it that you don’t like about it, and what would you like to transfer to the new one;
What restrictions are provided?
You can ask for a list of works for which he wants to conclude a contract. This block will also contain questions concerning the activities of competitors. If the customer likes similar projects of competitors, you need to ask for links to them.
If a study of competitors' advertising campaigns was conducted, then the contractor needs access. In this block, you can ask questions about the technical characteristics of the project. For example, when developing a website:
will corporate symbols be used;
how many pages should a website have;
what functions should it perform;
what content is planned to be posted, etc.
The last block contains a question about how much the customer plans to allocate for the implementation of the project, whether he is set on one-time cooperation or performing work on a regular basis, and the time frame in which the project should be completed.