Messenger mailings: advantages and methods of application
Messenger mailings are a tool that allows you to send messages to a large number of users simultaneously. Mailings are used for:
Informing customers about new products, services, promotions and important events.
Promoting products or services, as well as attracting new customers.
Improving the qualifications of employees (distribution of training materials, webinars, courses).
Sending notifications and reminders about upcoming events and task deadlines.
Collecting feedback: surveys, reviews and suggestions from clients or employees.
Sending advertising messages about products or services.
Informing about company or industry news.
Maintaining contact with customers: notifying about order jiangsu mobile number database status, providing additional information about a product or service.
Inviting clients to conferences, seminars, exhibitions.
Advantages:
High open rate of messengers, which is 95%. For comparison, open rate of e-mail newsletters is 30%. This means that the largest number of users will read the message.
Gaining customer loyalty. Messengers allow you to quickly answer user questions and clarify order details, thereby ensuring good service.
The ability to create personalized mailings, which increases the effectiveness of communication. You can segment your audience and send targeted messages, taking into account the interests and needs of different user groups.
The ability to inform customers about promotions and send out mass advertising mailings.
Updating the client base
In order not to waste your budget, you need to regularly update and clean your contact base. This also helps to increase the effectiveness of mailings and maintain long-term relationships with your audience. To update your base, you need to:
Exclude inactive contacts. Remove customers who do not open messages, do not respond to them, or do not show interest in offers.
Update current data: phone numbers, email addresses, messenger IDs.
It is important to segment the audience according to different criteria in order to send targeted and personalized messages. And also to comply with the legislation on personal data and not to violate the privacy of clients when processing and using their information.