There are mobile tracking systems and product analytics platforms. The former are used to record the tracking itself and the effectiveness of advertising channels. These include: AppMetrica, Tune, Adjust, Mixpanel, Kochava, AppsFlyer. And the latter are used for analytics, among them: Flurry, Amplitude, Localytics, Firebase, AppMetrica, Google Analytics. The system that combines these functions is AppMetrica. But, as a rule, a combination of a tracker and an analytics service turns out to be more functional in work.
What is an SMM strategy and how to create it correctly?Read the article
Mobile Analytics and Data Privacy
Trackers have an impressive amount of confidential data a complete list of unit mobile number database about users, which in the event of a failure may end up online. Therefore, most close access to information about their advertising transitions in the privacy settings. This means that there is no exact information where a particular user came from in this case, since the tracker gets a user without an identifier.
How do you know if your business needs mobile analytics?
Mobile analytics is necessary for a business if the task is:
compile data on user actions in different channels into a common report.
align data from the tracking system and advertising accounts.
analyze which specific advertising creative led the user to install it.
more accurately evaluate the effectiveness of marketing activities.
automate manual work on collecting data and combining reports for analytics.
track consumers who have taken advantage of the offer so as not to repeat the advertisement to them.
offer users only advertising that is relevant to their queries.
Mobile attribution is essential for medium and large companies that promote their apps across multiple channels and reach a wide audience.