7 Reasons Why Brands Should Invest Time and Money in Email Marketing

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As the data shows, every person with access to technology has at least one email address, and almost all users check their sites regularly.
Most digital marketers use email marketing and regularly invest in it. To use it more effectively, it's important to discover new ways to recoup your investment, grow your audience, and meet your business goals.
Compared to other marketing channels, emailing brings your brand closer to your customers.
Social media includes the opportunity to sweden mobile database reach and speak directly to your customers, but it doesn’t scale as well as email. Your messages don’t always reach your target audience due to changing algorithms and paywalls that determine what brand users see on your Instagram, Twitter, or Facebook.
Email has higher impact at lower cost than other marketing strategies and generally ranks first in ROI across search, mobile, social, live, print, and broadcast.
Email technology has evolved over the years to become more sophisticated, less expensive, and more accessible. Marketing technology has driven the evolution of messaging to personalize everything from content to sending schedules. Today, there are many platforms and tools for marketers of all budgets and skill levels.
Marketers can reach customers’ inboxes at will through push notifications, without having to wait for discovery like in search marketing or social media.