Why you should also try sending plain text campaigns

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Email campaigns are a fundamental tool in digital marketing. They create ties with clients or users and make them aware of the company and the person writing to them .

The problem comes, in most cases, when emails are sent with excellent content but, for one reason or another, it does not capture the readers' attention or does not generate enough impact for them to take action as a result of having read it.

How to reach customers through email marketing?
There are plenty of tips for increasing the open rate of an email and getting subscribers to read it all the way to the end, but today we want to focus on just two details: the subject line and the format of the text.

The subject of the message is something fundamental, but it is often written too quickly. It is well known that inboxes are saturated with a multitude of emails every day, so taking enough time and thinking of an attractive subject is vital to arouse curiosity and encourage opening.

The text format must be appropriate to ensure fast loading and guatemala telegram data display on any device. What type of text can achieve this? Plain text. This format also does away with any kind of graphic elements, making the recipient concentrate more on the content and perceive it as more natural, since only commercial communications are treated graphically.

There is an increasing trend towards sophisticated messages, but plain text provides the correct display on smartphones , which are the most commonly used devices for accessing email. It also avoids slow loading speeds due to images or videos, and makes the text feel much more personalized.

A good subject line, with plain text that facilitates loading speed, viewing on mobile devices and a sense of personalization , makes subscribers to a company's mailing list feel closer to it and make it their first purchase option.

In the case of image galleries, it is important to note that not all email platforms can display them correctly. In some, such as Gmail, Apple Mail or Yahoo, this possibility exists. However, in others, such as Outlook, only the first image can be displayed.

Interactive email applications
An email can be made interactive in different ways and using techniques such as the following:

Product customization is a good method for a clothing or design e-commerce , for example. Giving subscribers the opportunity to design an outfit or a room in a home to their liking is something that increases engagement .
Accordion mode designs so that the user can expand the information they want.
The possibility of selecting your purchases from the email itself , redirecting out of it only for payment.
Engaging readers and allowing them to interact with interactive emails is the best way to make them feel valued and ensure that their actions can lead to a purchase.