The performance in general

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Whether you want to promote, attract, convert, sell, or retain, you first need to offer something to build value and trust. Since you’re about to read more about it, let me summarize it for you: what Ion does is provide a series of powerful features capable of elevating the user experience to another level .

Another thing that makes Ion unique is its native integration with major CRM and social media services like HubSpot, SalesForce, and many other
In this regard, I created a glossary of labels. Instead of having afghanistan phone number list multiple formats used by teams, this standardization helped everyone follow and improve the same process. To keep it short and meaningful, here are the 5 criteria I decided to label and analyze:

which stage of the Ion funnel it relates to: Respondents (equivalent to visitors), Segmented (equivalent to those who interacted in some way within the experience), Subsegmented (equivalent to subscribers), Converted (equivalent to leads).

This is what the labels for the elements looked like on the first page:

Main CTiconA button: pg1-mid-cta-segmented


After some time figuring out how I would promote this revamped experience, I decided to stick with the same approach as its previous version: email marketing only . Of course, I would love to completely revamp this Buyer Persona Generator, but to keep it as consistent as possible, I decided to go this route.

So, I sent only two emails: the first one in October and the second one in November, both in 2021. And during this period, I had the following results:

Which means the new Buyer Persona Generator hadn conclusion, all the analysis, conclusions, improvements and new practices led me to: