What kind of emotions can we impact?

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If an emotion can be strong enough to influence purchasing decisions , you can safely trust that it has been the focus of a brand's Emotional Marketing strategy at some point.


An emotion powerful enough to lead a customer to bury an action that favors a brand obviously cannot be something improvised and much less meaningless.

The types of emotions that organizations can use as a lever to trigger turkey phone number list a thought or feeling that leads to a user action . As we already mentioned, these can be positive or negative.

Robert Plutchik's Wheel of Emotions shows the different emotions that we humans have, separated by colors and that can trigger feelings such as:

According to this, Emotional Marketing can take advantage of this depth in the being of each user, defining precisely what feeling you want to generate, to influence them to execute a specific action.

To do this, it is necessary to rely on the pillars of Emotional Marketing based on the desired feeling.