How to analyze audience behavior?

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Another important tip: consider the advantages and disadvantages of each type of media . This way, you avoid an advertiser spending a lot of money to circulate among people who have no interest in what they offer to the market.

By concentrating efforts by segment, in so-called niche marketing, media planning becomes more agile and, of course, this will allow you to show many more results for your clients .


There are many alternatives on the Internet to find out how people switzerland phone number list act and think. However, it is necessary to use Business Intelligence tactics to filter the data.

This methodology allows for better organization of information, which helps to understand buyer behavior, as well as supporting projections in each business segment. In practice, BI helps to separate the wheat from the chaff, that is, it highlights relevant content among a wide variety of data.

Even on the web, there is the function of interpreting the searches carried out by keywords in the most famous search engines such as Google. In the virtual world, we find multiple metrics available and extremely effective.