Exclusivity marketing

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Nostalgia marketing
Provoking good feelings in the consumer is an effective marketing strategy. In nostalgia marketing , the intention is to recall a pleasant memory from the past, to attract attention and arouse interest.

Nostalgia is capable of creating an emotional connection with people. A clear example of this rescue action is Nintendo, which frequently releases updated versions of its most classic video games.


66.
It seeks to awaken the consumer's interest, showing that the product, service, offer, content is available only to him or to a select group of people. And who wouldn't like to feel valued in this way?

Creating limited runs of a product, making offers for a specific consumer profile and inviting people to closed events are some of the actions that awaken the sense of exclusivity.

67. Luxury Marketing
Luxury marketing focuses on high-net-worth audiences and high-end brands, which requires a unique estonia mobile database approach. It is very close to exclusivity marketing, since the value of the product is related to the privilege of being able to buy it.