For its part, Audi detected the opportunity to monetize the competitor's campaign and, in response to the former's ads, the company bought advertising space in the same city to publish an ad mocking the BRW slogan.
The capricious company then bought a new billboard to broadcast another advertisement mocking its competitor.
BMW did not remain silent and responded to the provocation spain phone number list by buying a space in front of the Audi advertisement with the typical chess expression “Checkmate”. But what nobody knew is that this somewhat – or quite – childish battle was far from over.
After BMW's famous checkmate, Audi launched another advertisement in response and, to end the unconventional day, the "rival" company decided to advertise on a blimp tied to its last fence.
Nike's giant panel at the 2010 World Cup
Adidas was one of the sponsors of the 2010 World Cup in South Africa. Nike then placed a 44-metre-high panel on the tallest building in Johannesburg.
The panel was lit from 6pm to 6am and showed images of footballing greats such as Cristiano Ronaldo and Wayne Rooney, alongside the phrase “write the future”.