Google Analytics Enhanced Ecommerce Transactions

[suchona.kani.z]

You can create insights by clicking + Add segment . With all this information, you will know much more about your shoppers, so you can better respond and offer them what they are looking for.


Shopping behavior analysis This module will clearly show you how many customers are adding items to their cart, viewing products, and creating orders.

What useful data does the module offer?

All visits - no purchase activity

Visits with product views - no add to cart

Visits with add to cart - cart abandonment

Visits with a checkout visit - checkout exit

Visits with transaction entry – visits with transactions



visits with transaction

Checkout Behavior Analysis – Payment Behavior
Payment behavior can reveal flaws in your ordering process. A complicated ig database ordering process will almost certainly cost you a lot of orders, and therefore money. The formula is simple: the more complicated and longer the ordering process is for the customer, the more customers you will lose along the way.

That's why it's important to make the entire ordering process as user-friendly and easy as possible. With cart behavior analysis, you can find out which users abandoned their shopping carts or left the site while reviewing their orders.

order summary

Product performance
This module will help you uncover interesting information such as sales statistics, unique purchases, average number of products sold in one transaction , and more. You can also click on a product to view additional data. In the product details, you can also find a possible product variant. After clicking on a product, you can easily view statistics for individual products.

Find out why your customers don't complete their orders, improve your e-shop, keep an overview of the entire ordering process, and monitor valuable data. The Google Enhanced Eccommerce analytics tool will help you with this and make your work easier.