News in SEO and Internet Marketing in January 2025

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An overview of the latest trends and changes in SEO, PPC and internet marketing in January 2025. Find out how new updates and tools will impact your digital strategy.
The year 2025 brings a number of new changes and innovations to the world of SEO and internet marketing that can fundamentally affect the success of online strategies. January brings updates from japan mobile database Google and Microsoft, new trends in advertising formats, and improvements in data analysis tools. What news and changes should marketers keep an eye on to stay on top? Let's take a look at the most important digital marketing news shaping the scene this year.

Automated bidding in Google Ads: How to get the best results
Automated bidding in Google Ads can be a great tool for simplifying campaign management, but it doesn’t always deliver the results you expect. If you’re new to campaigns or have a limited budget, it’s a good idea to start with manual CPC bidding. This strategy gives you control over your bid levels and allows you to adjust them based on actual performance. Manual CPC is a great starting point for testing your campaign’s effectiveness before moving on to more advanced automated strategies. With careful tracking and optimization, you can gradually move to more effective bidding methods that help you maximize conversions and control costs.