2021 was the first time that women

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earned more than men as influencers.

Perhaps with this last paragraph you feel that we have hope for equal pay, but unfortunately the situation remains unequal and reinforces gender stereotypes. What do I mean by this? I will answer below.

Another study on digital advertising found that brands spend more on ads that portray traditional gender roles.

Women make up 58% of characters in consumer packaged good netherlands phone number list s (CPG) ads and men only 41%, according to research from Creative X. The results are based on the analysis of 3,406 ads with 6,435 personas served during 2020 and 2021 in the US.

However:

41% of the characters portrayed in professional environments were men;
49% of advertising investment showed men in professional environments;
Only 44% of all female characters analyzed were in professional environments;
24% was spent on ads starring women (almost half the investment compared to the same type of ad with men)
Presence and stereotypes yes, money no
In summary: