The immediacy of the Internet, the network revolution

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Once you have overcome all the obstacles involved in starting a business, the challenge arises of making sure that everyone , besides yourself, knows how well you do it and how good your product is . If, to add to the excitement, the sector you are working in is fashion , where the public has already seen EVERYTHING and where the goal is to surprise and do something new, the challenge seems to go from being difficult to becoming unattainable.

But don't panic, there is light at the end of the tunnel, and there ecuador mobile database are quite a few who have managed to make a name for themselves among the big brands with successful communication campaigns , always seasoned with high doses of creativity .

It is not easy to compete with the superpowers of the industry, which with the start of each new season bring out fireworks in order to occupy a little space in the mind of the consumer, suffering from 'infoxication', and not fall into oblivion.

At the highest level of the sector, international fashion weeks become the best showcase for haute couture houses to capture the attention of the media, and where Karl Lagerfeld , captaining the Chanel ship , is proclaimed the absolute winner.

The fashion kaiser is capable of transforming the catwalk and recreating in great detail an airport, a restaurant, a supermarket or a casino, and having the most famous celebrities , such as Cara Delevigne or Rihanna , walk there, achieving his goal: to cause a sensation and have everyone talking about Chanel.