When a typo ruins a campaign

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“Let’s take it one step at a time,” as Judge Enrique López wrote in a document related to the Gürtel case. Every time we open a newspaper, watch the news, walk down the street or check social media, we are exposed to stumbling upon a spelling mistake or a grammatical error .

These are oversights that frequently come from environments in which we all assume they should not occur , such as the farewell letter from the Councillor for Culture of Valencia, the verdict of the popular jury in the Camps case, the competitive examination process for the National Police Force, some of the best-known songs in Spanish pop music or a blog entry that refers to other people's mistakes.

The clarification is obvious, but it is worth dominican republic mobile database wasting a few lines to remind us that we all make mistakes , and we do so more often than we like to admit. That is why it would be irrelevant to talk about individual errors in private conversations. It is more interesting to focus on the mistakes that occur in public spheres , as a result of a relaxation in work processes .

It is logical to think that the media should be an exception, but nothing could be further from the truth. Those of us who have worked for a newspaper know that the printing elves and the interns have traditionally been the scapegoats in situations in which they had little to do.


Due to the precariousness of newspaper editorial offices, the proofreader (or copy editor) has long been a profession on the verge of extinction, like video store clerks or internet café managers. Nowadays, a page can be published with a quick glance at the headlines and sometimes not even that. So it is not surprising that it is increasingly common to find all kinds of blunders when you open a newspaper. As compensation, these errors allow us to enjoy from time to time the occasional humorous compilation report .

The effects of these errors on the credibility of professionals can be “devastating (sic)”, like this spelling mistake, one of those errors that we would never expect to find in the field of communication, although the captions of news programmes have become a very propitious territory for this kind of gaffe.