Reconnecting with mall consumers: 4 key trends

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The Covid-19 pandemic has greatly impacted our daily lives. If before we went to a shopping centre to do our shopping, or even visited several establishments to buy different products, now we are more inclined to either buy everything in the same place or even do it directly online.

The health crisis has brought about profound changes in our consumer habits , which have also changed our preferences when it comes to purchasing products and services. Over the past year, 70% of cameroon mobile database Spanish consumers have been most concerned about the quality/price ratio of what they buy, and 49% show particular interest in security when purchasing products and services , according to KPMG Spain.

The consolidation of new consumer habits, together with other relevant changes associated with consumer behavior, have led to new trends to which B2C companies will have to respond in order to adapt to this new scenario.

The economic impact of the pandemic
In recent months, consumers have become increasingly selective with their purchases and tend to buy what they really need, leaving aside non-essential products and prioritizing, as we have said, the quality/price ratio over other characteristics. In this scenario, companies will have to adapt to changes in their customers' habits while studying the risks and opportunities that they bring with them.

It is becoming increasingly necessary for companies to segment their consumers in order to respond to all their needs. And to do this, it is essential that they know their customers and their circumstances well in order to be able to offer them exactly what they need when they need it.