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Use the right keywords Within the customers' purchasing decision process, there is the fundamental stage of research. In addition to asking other In addition to asking other buyers for references and considering the opinion of experts and influencers, they also do their own research. Considering this, knowing what keywords users use to search for information and creating content with them to clarify their doubts and talk about the company's differentiators will attract them and nourish them with information favorable to the business.

Write about what's trending Another point that should be considered job seekers data are the topics that are trending. In general, content is classified as evergreen and newsy. While the former are valid While the former are valid for the long term, newsy content is those that address topics that are widely sought after and discussed today. It is important, however, that they are created and published in the context of the business, that is, that they are relevant to the personas that the company wants to attract.

or keywords on TikTok!Content about the Covid pandemic - from the Sebrae websiteSource: Sebrae Make podcasts or an email listUsing other platforms and formats that reach potential customers more efficiently and channel them to the company's blog is a way of driving organic traffic. types of publications like audio These types of publications, like audio content, can help educate the lead regarding the company's products.