Advantages, comparisons, alternatives and reviews

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B2B content marketing strategies are usually aimed at specialized and highly analytical audiences , with complex purchasing processes, long sales cycles and carefully considered decisions. Therefore, articles that make comparisons (features, prices, etc.), provide reviews or analyze the pros and cons of different alternatives can be very useful for companies with professional buyers, who need to properly evaluate the different solutions and make a well-informed and documented decision.

Examples of posts on advantages, comparisons, alternatives and reviews:

All the benefits of using a CRM in industrial marketing
5 alternatives to Google Analytics if its use is banned in Spain
5. Frequently Asked Questions
In your daily contact with your customers, you may azerbaijan mobile database have noticed certain questions that are repeated quite frequently . This is a good clue to determine that it may be necessary to write an article to help solve that specific doubt, so that it is not necessary to answer the same question over and over again.

Example of a post on frequently asked questions:

10 questions that will help you understand what inbound marketing is
6. Common problems or errors (and solutions)
Do you see any common complaints in your industry? Any recurring problems that your potential customers face? If so, there's a good chance that they're searching for solutions to those issues online. Use your knowledge of the topic, use the words they commonly use to refer to that problem, and write an article in which you provide a clear answer to the need you've identified.

If you do this, in addition to improving your search engine positioning, you will be able to establish yourself as an authoritative voice for your potential clients.

Examples of posts about common problems or errors:

10 common email marketing mistakes and how to avoid them
5 common problems with a content marketing strategy.