Those who must read it must

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Amplification. If the branding strategy goes hand in hand with an advertising strategy that amplifies what is done on networks or blogs or video sites, here are the guidelines to be used. Updating and maintaining the Digital Brand Manual Once the manual is in place, it must be reviewed, approved and signed by the company's relevant authorities so that everyone knows that what has been defined there has the backing of senior management. Since it is a project in which several people participate greece whatsapp number data and everyone is required to agree and approve it, the process can be somewhat bureaucratic, especially in large companies.


In medium-sized companies, it should be simpler. be given a copy and have a receipt confirming that they have read it. If the laborious work of developing the digital brand manual is too much and the company's internal people do not have the time to do it, it may be advisable to hire the advice of a specialist or ask an agency to develop it. Although it means a small investment, the benefits are more than worthwhile.