Statistics from McKinsey show that businesses

[numberlist]

The important point of Big Data is not only the huge amount of data, but the ability to analyze it to find valuable information. How do SMEs benefit from Big Data? Deep understanding of customer portrait : Know clearly who customers are, what they like, what they buy and why.


Forecasting market trends : Detecting new needs and boom times. Personalize customer experience : Send relevant messages, increase conversion rates. Optimize costs and marketing strategies : Invest in the right channel, right customers. that use data to optimize operations can increase productivity by 5-10% and save costs by 10-20% .


2. Big Data Sources That SMEs Can Take Advantage indonesia telegram data Of Without the need for complex systems, SMEs can start with the following readily available and accessible data sources: a. Data from websites and social networks Google Analytics : Analyze traffic and user behavior on the website.


Facebook Insights & TikTok Analytics : Identify potential customers' demographics, interests, and engagement levels. b. Data from CRM system Store purchase history, feedback, complaints to segment customers and predict future shopping behavior. c. Data from e-commerce platforms Platforms like Shopee , Lazada or Tiki provide information on best-selling products, customer reviews and consumer trends.


d. Data from customer survey tools Google Forms, Typeform or SurveyMonkey help collect feedback and measure satisfaction. e. Data from market reports and third parties Sources from Nielsen, Statista or industry associations. a. Market Trend and Demand Analysis Big Data helps SMEs accurately grasp trends and potential needs from customers.