The relevance and sensitivity

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If the strategy is carried away by the impact of information overload, it could result in wrong decisions. And that is where equanimity, together with metrics, can help us to outline the strategy that we should follow in the coming weeks. Our minds as managers and strategists must not be disturbed, we must remain objective in order to decide calmly and with equanimity. Let us remember that, as entrepreneurs, as managers, as business and digital marketing strategists, our decisions can have a significant impact in the short, medium and long term. Above all, because the crisis will pass, it will not last forever and understanding that, after this storm passes, things have to start taking a new path, we must decide with equanimity to prepare for takeoff.


The “relevance and sensitivity filter” for france whatsapp number data digital marketing campaigns filter” is actually the application of common sense and is achieved with two questions: “Is what I am publishing relevant, neutral or irrelevant to the current moment?” and “Is what I am publishing sensitive, neutral or insensitive to the current moment?” The priority should be for what is relevant and sensitive, then the second priority is for the two combinations of relevant and neutral or neutral and sensitive and finally what we should not publish is what is irrelevant and what we should not publish under any circumstances is what is insensitive.