Advertising models in Meta

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Meta uses two main marketing models in advertising: RACE and AARRR. The former is typically used for lead generation, eCommerce, and other purposes, while the latter is used for applications and services.

RACE Digital Marketing Framework
Reach - In this stage, we focus on increasing user awareness of our brand or product. We tell them that our product is great and in demand, and we explain why it is better than others.
Act — after we have drawn the target audience's algeria telegram data attention to the product, we move on to engaging them in the actions we need. This could be filling out a contact form, submitting an application, etc.
Convert - at this stage, our main goal is to make sales.
Engage — we strive to build long-term relationships with customers. It is important to remember that it is always cheaper to sell to someone who already knows your product than to attract a new customer. At this stage, we engage customers by subscribing to pages, accounts, newsletters and other communication channels.
Examples of using the RACE advertising model
Advertising campaign with Reach objective

Advertising campaign with Reach objective

On the first one, the brand talks about the benefits of its service, and on the other two, it demonstrates the benefits of the product and service.