To earn authority with a client, you need to develop competence, prove your honesty and reliability, and demonstrate a respectful attitude. And to earn online authority that will be read on your website, you also need to add digital evidence and proof:
Useful content and support. The Maria Eschenbach principle: “The surest way to gain authority with people is to be useful to them.” When you are useful to people, they naturally feel grateful to you. And it is impossible not to show respect to those to whom you are grateful. To do this on your website, you should proceed from a deep understanding of the needs and unresolved problems of your audience and strive to solve them. Offer free consultations or support. This will show your target audience that you care about their success, and not just selling your products or services.
Educational materials. The “Expert Teacher” principle. Someone who bolivia mobile database shares knowledge automatically takes the role of a teacher-mentor, and this position is characterized by greater respect. For example, on the site you can provide access to free training materials that will help people understand the topic of your specialization, write expert articles for the blog and social networks. Also, a recording of an online webinar or thematic stream will help convince many that you are an expert in your field.
Accreditation, certification and licenses. The principle of "Convince the bureaucrat". If your business requires specific licenses or certificates for operation, be sure to present them on your website. And voluntary certification will show that the products are not only safe, but also of high quality. For manufacturing, a powerful document is now a conclusion from the Ministry of Industry and Trade confirming that your products are made in Russia ( example ).
Awards and recognition, professional achievements. The principle of the "American braggart". I do not like this approach, but it works in Russia too, if you skillfully dose it. In addition to bragging about the size of your company, turnover and millions of shipped goods, you can use:
Innovation awards. Or, for example, the same patent certificates.
Environmental and social awards. For example, "The Greenest Production", "The Most Responsible Business".