When you sell online, e-commerce SEO

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techniques can help you increase the visibility of your virtual store, thus generating more organic traffic and, consequently, a greater chance of selling. Find out more!
Seo for e-commerce Isola di Comunicazione
But why is SEO for e-commerce so important ? Because it allows you to:

Climb the SERP : Get to the top positions in Google search results
enhance the browsing experience on the site with a consequent improvement in conversion rates
work on a long-term marketing strategy , obtaining interesting results without advertising investments (a topic we have addressed here: Google Ads or SEO: which activity to invest in? )
compete with your competitors and thus increase brand awareness
benefit from SEO effects in the long term , even after the strategy has been concluded
Are you looking for an SEO agency to improve the performance of your e-commerce?
Discover our search engine positioning service!

Here are the topics we cover in this article:

Expired domain abuse , to combat the business owner cell phone lists practice of purchasing a reputable expired domain and then starting to publish low-value content, hoping to increase its authority.
Abuse of content on a large scale , to avoid the massive dissemination of texts created by artificial intelligence or low-quality texts, designed only to please search engines.
Abuse of the reputation of authoritative sites , to reduce the practice of publishing less useful sponsored content, created by third parties and published on authoritative sites (which can undermine the authority of the site itself).
What's next? What's changing with the new Google Core Update 2024
The algorithm will need at least a month to stabilize and during this time some portals may notice significant variations. However, you do not have to worry if your website has always published original content, does not spam and meets the technical requirements .

Furthermore, reporting Helpful Content will not have a negative impact directly on the domain but only on the individual URLs. The advice, therefore, for those who create content, is to create texts designed for users, capable of answering their questions, their curiosities and needs. In particular, they must be informative, updated content, perhaps integrated with high-quality videos and original infographics.

When writing, then, we must not forget the importance of SEO copywriting to create optimized texts , capable of increasing organic positioning on search engines.

Mobile SEO is also important. Find out why, read our article:
Mobile SEO: How to optimize your site for smartphone browsing

What to Do If You Lost Traffic After Google March 2024 Update: 4 Helpful Tips
Have you noticed any major changes on your website, such as a loss of ranking or fluctuations in traffic? In this case, it is best not to get too alarmed or anxious. The ideal is to let some time pass and check the situation after the Google update has settled.

In the meantime, there are some actions you can put into practice. We recommend four.

1. Does your website comply with Google guidelines?
It is true that with the latest update Google will increasingly reward websites that create original content. At the same time, however, the portal must also comply with a series of technical rules .

To give an example, you need:

Optimize SEO
Create a responsive website
Designing a portal that meets UX and UI needs (by the way, do you know the differences ?)
Improve speed
Produce unique and relevant content
2. Solve problems
Is your website slow or insecure? This can also affect your positioning and the traffic it generates. Likewise, check the pages that have undergone changes and, using tools such as Google Analytics 4 or Google Search Console, try to understand why they have done so, intervening to resolve the problems highlighted by the search engine.