What's behind the rise in social search

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Archrival, an American agency specializing in youth culture , conducted a qualitative and quantitative research study with both generations. and Vogue Business , the fashion publication’s tech and business-focused arm, was tasked with illustrating. One of the findings was that 45% of Gen Z let their social media algorithm help them discover new things, while 52% of Millennials do.

Additionally, it was found that 57% of Gen Z learn about new brands, products, services and experiences on YouTube , 53% on 4% on Instagram and 29% through Google. Only a third of younger people find new experiences on Google.

Social search has gained prominence thanks to france whatsapp number data the convenience of not leaving the app and the relevance of personalized content, the algorithm is a major factor in what it shows you. Unlike traditional search engines, which usually give optimized results, but sometimes not very relevant to the search date.

A study reported by Search Engine Journal says that users are increasingly dissatisfied with Google search results. It found that 30% of users change keywords, extending and refining the phrase they search with when they do not find the desired results. A phenomenon that is becoming more common due to the rise of AI-generated content, blurring the line between useful content and spam.