It’s better to reduce it to one or two sentences. Write briefly and to the point. It used to be very effective when information was included in featured snippets. That is, if a person could Google “what are contracts,” they would immediately receive your answer with one or two sentences, rather than a whole essay-report about what contracts are.
Don't write water
Structure your content
In my opinion, the structure of the armenia telegram data content is no less important than its writing.
Structure your content
So instead of writing long speeches or pouring your thoughts about SaaS copy, it’s important to identify the key elements. If possible, break them down into bullet points or number them to make your copy easier to read.
Work with the sales team
Your sales team is always working with customers and prospects, and they have a clear understanding of what people really want. So I would recommend creating a chat if you use Slack, or Microsoft Teams, like we do at our company.
Work with the sales team
Learn how your demos are going, how your deals are closing, and share feedback on what people really want. You can use this information not only in your PPC campaigns, but also when creating content or launching other marketing campaigns.
Use the PLG approach
PLG (Product Led Growth) approach is when the product speaks for itself. Simply put, the PLG approach is very functional and practical, especially for SaaS copy that finds solutions. This brings us back to the slide about sharing solutions. It is also very specific: PLG content does not like it when you force the topic or use general language. For example, instead of simply “follow the link” , it is better to explain what the benefit will be for the user if he does it. The more detailed the language and the more you explain the what, why and how, the better.