What is your favorite Traveling Unicorn moment?

[shaownhasan]

In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. He’s currently the Director of Social Media and Partnerships at Flock Freight.

But across all of these career milestones and titles, a loan data common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution.

I spoke with Wolfley to learn more about his career and the importance of disrupting industries to uncover innovative opportunities. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence.


Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram. My parents are on Facebook, Gen Z is on TikTok. What’s next? It will come.