The variances in influencer rewards are huge so you'd better surround yourself with more influencers

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In the Czech Republic, the highest-paid influencers earn around 200,000 crowns per month , while abroad, Instagram stars charge such amounts for one post. And the rewards also involve the correct labeling of paid collaboration , which is not yet legally enshrined in our country. In contrast, several penalties have already been imposed abroad for violating such laws.

Advantages and disadvantages of influencer marketing
Benefits of influencer marketing
If you do not choose the biggest and most expensive influencers, such as Leoš Mareš, Dara Rolins or Nikol Štíbrová in the Czech Republic, one of the biggest advantages will be the price of the entire campaign. In addition, you will get immediate access to the target group and possibly even quality content , which, after agreement with the influencer, can be used on your own channels. In addition, you will easily reach representatives of Generation Z, i.e. young people aged 18 to 25.

Disadvantages of influencer marketing
Until recently, it was not easy to measure the success of campaigns. Even today, it is not as conclusive as, for example, with Facebook or PPC advertising , but Instagram itself and third-party tools are croatia phone number list constantly improving in this regard. It depends on the specific nature of the campaign - acquisition or reach changes relatively easily, while with brand and image campaigns, we can only estimate the results.

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