Using LinkedIn for business is all about amplifying your reach so that more people can discover your brand. It is helpful to understand how the LinkedIn algorithm works to maximize your brand visibility through LinkedIn SEO. Another effective approach is to get your employees involved.
Chances are your employees already have a solid professional network on LinkedIn, and you want to tap into it to maximize your reach. One employee advocacy study found that branded messages had a much higher reach loan data when employees share them. In fact, branded messages shared by employees had a 561% higher reach than when shared through branded channels.
Have your employees reshare your company’s LinkedIn posts and latest articles. And make sure they’re regularly providing their connections with the latest company updates. As representatives of your brand, they serve as a reliable source when it comes to information about your company. At the same time, they add a more personal touch to the message since it’s coming from real people.
At Sprout Social, team members regularly share product update info and branded content on LinkedIn. This puts a human face to the brand and helps us to build a more personal connection with our audience.
LinkedIn post from Sprout team member providing updates about new AI features
Showcase your expertise
People aren’t going to follow your company page just because it exists. They have to be able to derive some value out of it. That means you need to showcase your expertise and give them a reason to tune into your brand’s updates.