4. Post when your followers are active

[shaownhasan]

And while engagement may seem like a code to crack, there are ways to encourage it to appeal to the algorithms.

How to do it:
Here are a few creative ways to spark conversations and encourage engagement:

Ask your audience questions: Create a post or caption that encourages audience members to comment with their takes. For example: What are your goals for the year? What do you want to see from us more? What are your biggest questions about…?
Post trivia: Use your caption or post to quiz your line data audience and encourage them to comment with their guesses.
“Tag a friend:” Use your caption to encourage fans to tag a friend that the post reminds them of.
Use Story stickers: Encouraging engagement in your Story wins you points with the algorithm. Use stickers to encourage people to tap through, test their knowledge with a quiz, comment with questions or react.
React with an emoji: Ritz recently created a viral trend doing this on Twitter.


Timing matters in every feed.

The importance of timing in the chronological feed is a given.

But in the Home feed, the more your followers are active when you post, the more early engagements you’ll rack up. This will signal to the algorithm that your content is popular.

Post when your audience is already scrolling and most likely to see your new content.