Audience: who you’re communicating to

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Distribution channels: how you will reach them
Timeline
KPIs
A detailed communication plan will act as a course of action and also help you get buy-in from executives.

Make sure that your communications plan is continually investor data optimized. It should be as dynamic as the discipline itself—use data and feedback to make decisions and align your strategy with compelling narratives.

Corporate communications: the megaphone for a company’s voice in this crowded world
An effective corporate communications plan can do more than just build a positive public image—it’s an essential part of business success.

It can be a challenge to manage your brand reputation across multiple channels. With Sprout Social’s sentiment analysis and social listening features, you can keep tabs on brand health and sentiment, as well as get deep audience insights. Giving your team more time to focus on making data-driven decisions and optimizations that will impact business goals.

Ready to level up your corporate communications strategy? We’ve created a customizable corporate communication template to help you develop an actionable plan. This template can help you create a roadmap that positions your brand as an industry leader to the audiences that matter most.


We’ve all experienced calling a customer service number and listening to jazz music while waiting for assistance for hours. But in today’s modern customer service landscape, people are turning to in-app messaging and social media as their preferred choice for communicating with brands. Why spend an afternoon on hold when you could simply comment or send your questions to a brand via direct message?

The fast and direct access afforded by these digital channels means message volume can quickly get in the way of a brand’s customer responsiveness. According to a Q3 Pulse Survey of 336 customer care professionals, 63% of respondents say they often deal with a high volume of customer requests which prevents them from meeting time-to-resolution goals.

But your customers don’t care that your inbox is filled with thousands of messages. They just care that their questions are answered in a timely, efficient manner.