The best texts in advertising for both classic and promotional posts can be seen regularly in the

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Before we look at a few examples, I would just like to point out that this is my subjective opinion, supported by the evaluation of other experts or marketing rankings. There are also professionals who evaluate selected ads on social networks exactly the opposite. As always, the texts are about a feeling, which is always subjective.

High-quality Czech texts in advertising
Czech environment on the profiles of brands such as IKEA, Zoot, Air Bank, austria phone number list Lidl, Lush, Sephora or Bonami . And what unites them all? They are not afraid to be original and experiment, and also respond to current events. They can admit their mistake, apologize to customers and even use it to diversify communication. In addition, they like to involve their fans in creating content and are not afraid to ask them for their opinion.

The texts in AirBank's advertisements are always good. They don't play around with anything and try to communicate everything in a clear and simple way for the average user. They know who their target group is and they respect that in their communication.
If you've ever seen an AirBank commercial, you know they're trying to make a boring industry fun for the customer.
Failed advertising on Czech and Slovak social networks
In contrast, the worst ads in our country are those by the advertising agency Inizio, the online trading platform eToro, and the fashion brand LELOSI . The texts in the advertising by the agency Inizio are meaningless and unimaginative, but with a lot of spelling errors. Sometimes you can even come across an inappropriate or offensive message. The leggings seller LELOSI, on the other hand, usually repeats the same message, and only exchanges photos of collaborating influencers . Sometimes they even leave their captions in the ad, which can be confusing for potential customers.