8. [Insert subculture here] Tok

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Tap into creators to help co-create your brand’s identity on TikTok with TikTok branded content. Remember that come-as-you-are content makes people feel like they can trust you, the creators you partner with and your products.

The TikTok community has something for everyone. That’s why people worldwide are bonding over niche interests and creating their own subcultures. Even though subcultures have existed since the dawn of the internet, ig data TikTok has made them more accessible.

Whether you’re interested in #BookTok #FoodTok, #CleanTok or #MoneyTok, it’s easy to connect with like-minded people who share your passions. Subcultures lead to creative and entertaining videos, but they’re also a essential places for self-expression.

To connect with a subculture community, it is important to create content that feels trustworthy and authentic to your brand. Immerse yourself in the subculture and stay up to date on current music, jokes, edits and memes.

For a bookstore like Barnes and Noble, it’s easy to assimilate into #BookTok. Various B&N locations have their own TikTok accounts and create content about the bookkeepers’ favorite books, store layouts or utilize fun and relevant filters, like in this example below.



Use these TikTok trends in your marketing strategy
Take advantage of these TikTok trends and more in your 2023 strategy. Sprout’s social listening tools can make it even easier for you to discover some of the latest trends and audio clips to use. Combine that tool with our guide on how to go viral on TikTok, you’ll have an unbeatable presence this year.