Consultation in Lead Generation

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Email authenticationthe email authentication lets esps verify the sender’s identity to prevent spam. Authentication is mainly performed using spf, dkim, and dmarc; however, newer terms known as arc, bimi, and tls are used to perform authentication in depth.Poor email contentcontent is actually the central part where many things go wrong for esps.


Many things can go wrong with an email’s content. That’s why bahamas whatsapp data we will discuss them separately to give you clarity.Logo.Svgwith email personalization, write content that convertsdon’t send generic content filled with spammy words. Save your efforts and use saleshandy’s email personalization features.
Sign up today for free!No credit card needed.Spam triggersthere are some words that the public and esps associate with being spammy. If your content has those words, your content will take you down. A few examples of spammy words include free, unleash, ultimate, win, discount, limited time, urgent, order now, gift, bonus, act now, deal, buy now and many more.


Image-to-text ratiowhile in cold emailing, the usage of images is not much appreciated. However, if you must add an image, a - ratio is considered as an ideal image-to-text ratio. Though adding gifs in the follow-ups are highly recommended.
Maintaining this ratio will ensure the easy readability of your content for users and easy filtering from esps. Big videosattaching videos directly in the emails is highly unadvised. You should keep the size of your email under megabytes. But if you must share a video, you can attach a static image or gif and link it to the original video to save space, improve deliverability, and achieve the purpose.