This broad view of the area is not new

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What is the role of Marketing in the different moments of a business? Marketing is not limited to advertising and publicity. Marketing is also about carrying Marketing is also about carrying out research, defining and updating business models, developing products and services, creating and strengthening brands, generating engagement and relationships, educating consumers and innovating ventures. In other words, the role of Marketing is to lead a company throughout its entire trajectory in the market.

From this perspective, there is little point in failing to invest armenia whatsapp data in Marketing in times of crisis, do you agree?although it is still unknown to many managers. The world has changed a The world has changed a lot in recent decades, and so have consumers. Companies are no longer judged solely by their prices and advertisements and are now observed as a whole.

Today, people are not just looking for products and services, they are looking for relevant knowledge, involvement, experiences, values ​​and attitudes. Therefore, just like company management, Marketing also needs to be thought of in a broad and dynamic way. But how does this apply to periods of crisis? Marketing as an instrument of understanding One of the main roles of Marketing is to locate a company in a market, that is, to know the economic situation, legal issues, partners, competitors and, mainly, the consumers it intends to reach.